5 Elements A Great Landing Page Must Have

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5 Elements A Great Landing Page Must Have

How Important is a Landing Page?

When it comes to conversion, your landing page is the “done” button on your conversion funnel. If you have an unoptimized landing page that doesn’t seem professional, your potential customers will be hesitant to take action.

Do you know the first thing I do whenever I see an ad? I want to check out the landing page, see how legit they are, and possibly gauge their tone for trustworthiness and all that.

In 8 seconds, I can make a decision to either continue scrolling or hit the back button. Almost everyone would do the same thing, and it shows how important it is to nail your landing page and bring in the cha-ching.

Check out these 5 conversion-boosting tips to make sure that when you send prospects to your landing page, they don’t leave without clicking that purchase button.

First, what is a Landing Page?

A landing page is a stand-alone web page that is designed to promote a specific product or offer. A good landing page will contain clear and concise information about the product, as well as a strong call-to-action (CTA) that encourages visitors to take action.

An effective landing page will be visually appealing and easy to navigate. It should be designed with the user in mind and should avoid any potential distractions that could cause visitors to leave the page without taking action.

The ONE thing that differentiates a landing page that converts, and one that doesn’t convert, is simply STRATEGY.

You need to know your audience and speak their language. I would assume you already know your niche, target audience, and how best to meet their needs. But, if you haven’t figured all these out, this article will help you.

5 Must-Have Elements of a High-converting Landing Page

Add curiosity to your headline/title

Your headline and subheadings must be attention-grabbing and make use of strong keywords. Don’t tell your audience what the product is, tell them what it’s not. Appeal to their emotion and use numbers to show the value of what you’re selling.

Example: How my Side-Hustle Made 6 figures in 1 month: Not cryptocurrency, no selling, no experience needed.

The more curious your audience is, the more likely you’ll keep them on your page.

One of the most important elements of a landing page is the headline. On one hand, your headline should be clear and to the point, it should be compelling, and it should also be relevant to the product or service that you’re promoting.

Use strong visuals to highlight your product’s features and benefits.

Use images, videos, or infographics to help explain your product and what it can do for the customer. The truth is you are trying to get them to trust you and believe that you will deliver on your promise, at the same time, not sounding too salesy. The best tool to do that are images and videos.

They should be eye-catching and relevant to the product or service that you’re promoting. Strive to make your content clear, concise, and persuasive.

Make sure to use high-quality images that will load quickly on all devices.

State the unique benefits and features.

The smartest way to sell your offer/product is by stating the features of your offer and the benefits. Evidently, the features tell about the product while the benefits sell the product.

  1. Start by listing the features of the offer
  2. For each feature, write out the problem it will solve
  3. Use the benefits to write out a promise on how you will solve the problem..

Example: PROBLEM: How do I get better results for my social media accounts?

FEATURE: We promise to increase your social media brand by using our effective and proven blueprint.

BENEFIT: Skyrocket your brand’s revenue using my proven and effective blueprint for managing social media accounts.

Sell the transformation. People buy the solution to their problems. And this format makes it easy for your prospects to choose you over your competitors.

Clear Social Proof.

This section of the landing page is to help build trust between you and visitors. There are many ways to build trust with your prospects, such as using client testimonials, business awards, and certificates, media press mentions. 

I recommend using testimonials if available. Videos sell higher than text. So get your social proof that clearly shows a before and after. Use testimonials from happy customers to show potential buyers that your product is great and works as advertised. You can also include case studies or success stories to showcase how your product has helped others achieve their goals.

Social proof builds trust and credibility. Testimonials from happy customers can go a long way in convincing someone to buy your product.

5 elements a great landing page must have | explicit consults web design houston

Use a Strong Call to Action

Include a strong call-to-action (CTA) that tells visitors what you want them to do next. Make your CTA clear and easy to follow. Use persuasive language that urges the visitor to take action.

Try to make your call to action definite and not generic. Avoid words like Buy Now!, Click Here! Etc. Use words like “Are you ready for transformation?”, “Make money now” . Always ensure your call to action ties back to whatever you are offering so the connection can really be solid.


Creating a sense of urgency can also be effective in getting customers to convert, generally, this can be done by offering limited-time discounts or by saying that quantities or spots are limited. Alternatively, You could also give a free trial or demo.

Don’t make your opt-in forms too elaborate. Really, you only need the basics, because long forms are a turn-off for most people, so it is best to ask your visitor only the information you need to provide them access to the offer.

Now you know how to create a high-converting landing page, you can sell any product, service, or course with confidence. Understanding how to craft your brand messaging is an important aspect of attracting your ideal audience.

Explicit Consults is the right place for all your brand and web design projects. We help Houston startups and service-based brands build an authoritative online presence, get consistent leads and grow their business. If you’re ready to elevate your business, let’s partner with you to bring those ideas to life. Contact Us for a free 30-minute strategy consultation.

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