To be successful, your brand needs to be visible. You’re a small business owner. You have a great product or service, but it’s hard to get the word out. You know you need to do something different to attract new customers and build your brand, but where do you start?
To stand out in a crowd of similar-looking products, you need to make sure that people can easily find you online.
If your brand is just getting started, it might not be easy to attract new clients or grow your business. But there are a few things you can do to position yourself for success.
How Can Your Brand Be More Noticeable?
You might think that it's impossible for your brand to gain visibility in the sea of other brands that are competing for the same eyeballs. But I'll show you simple things you can apply right away and start seeing immediate results. No matter how big or small your business is, there are always ways to make your brand more noticeable. Here are 6 tips to help you make your brand more noticeable:
Establish your unique brand identity
Set yourself apart from the rest of the pack by creating a unique identity. Your brand should be easily recognizable by customers and potential clients so they can immediately identify it as yours when they see it. This means that your website design should be different than other sites' design, and your logo should be unique enough that people know it's yours just by looking at it once! Your colors should be catchy enough but not repelling. A good understanding of color theory will help with this. A good website that can help create instant color palettes is Coolors. You may also want to consider using similar fonts in order for people to recognize them as belonging together as part of one cohesive identity rather than separate entities. The goal is to ensure your brand is consistent across all platforms so it is recognizable.
Make your message compelling
Marketing is about story telling and every purchase is made based on an emotional connection. There probably hundreds of people offering something similar to what you have but what makes you stand out and remain memorable is Your Message. Your Story.
You need to have a clear and compelling message that sets you apart from your competitors. This means understanding who your target audience is and what they want from you. Once you know that, it's time to figure out how to deliver on that promise and make sure it's obvious in all of your marketing materials. Once you have a clear message, use it to craft an engaging story about why people should buy from you instead of the competition.
Make sure it's something that resonates with people, so they'll remember it when they need what you're offering! Develop a strong brand message. A strong brand message helps define who you are and what you stand for. It's more than just a tagline or slogan — it's the entire way that potential customers experience your company.
Leverage Social Media
Use social media and content marketing to reach new audiences. With over 2 billion people on Facebook and Over 1 billion people on Instagram, making your brand noticeable is a lot more achievable. Make use of these social media channels to share information about new products or services, upcoming events (like sales), or anything else relevant to your business's audience; this will help get people talking about what you're doing in their circles! Not only will this give them something interesting to talk about with their friends, but it'll also encourage them to come back for more information about what's going on at your business. Create valuable content, engage with your audience and begin to grow your presence on social media.
Position Yourself As An Expert
If there are any areas where you want people to see you as an expert, then make sure that you truly become an expert in those areas! Being able to speak with expertise on topics relevant to your business will help establish trust with potential customers, who will feel more confident in their decision to work with you if they know they'll be getting information from someone who really knows what they're talking about!
Do everything to become the go-to person in your niche. Create content that helps people solve problems: People are always looking for solutions, whether they realize or not! By providing helpful content that solves common problems people have related to their interests—Create content that helps your audience learn more about what they can expect from working with your company—and how they'll benefit from doing so. You don't have to be technical or jargon-heavy; in fact, if anything, being too complicated can turn off potential customers before they even get started reading! Just be honest, transparent, and helpful at every step along the way.
Optimize your Website for Search Engines
If you're a small business owner, and you want to make your brand more noticeable, one of the most important things you can do is optimize your website for search engines. That way, when people are looking for information about your product or service, they'll find your site first—and that means more customers!
The first step in optimizing your site is to make sure it's mobile-friendly. This means that it looks good on all devices, so people who need to use their phone can easily navigate through your website and find what they're looking for.
Next, make sure that your site has an easy-to-find contact page. This will make it easier for potential customers to get in touch with you so that they can ask questions about your products or services, or even just tell you how much they love your new product.
Finally, add lots of content! Google wants to see sites with lots of information on them because they know that those sites are likely to be useful resources for those searching online. Adding lots of content will help ensure that Google knows exactly what kind of site yours is—and if there's one thing Google loves more than anything else, it's knowing exactly what kind of site yours is!
Promote your business offline
The internet has made it possible for businesses to reach their target customers, but this does not mean that offline advertising is no longer effective. It still works, and it can even be more effective than online marketing.
Offline advertising is a great way to promote your business and increase brand awareness. Here are some tips on how you can promote your business offline:
Get involved with local events such as fairs and festivals where you can meet potential clients face-to-face and build relationships with them.
Create flyers for your business that include contact information such as phone number(s), email address(es) and website URL. Place these flyers in places where people will see them such as mailboxes or on store windows near where people shop regularly (e.g., grocery stores).
Whether you’re a local business or an online retailer, offline promotion is important because it increases your brand visibility and builds trust with potential customers.
- Use trademarks and logos on vehicles, uniforms, and signage
- Host events and giveaways
- Create an email list
- Distribute pamphlets or brochures
- Sponsor local events
Now you know how to make your brand more noticeable and increase your brand visibility. You can use these tips and in no time, you'll see amazing results. Understanding how to position your brand is important for business success.
Explicit Consults is the right place for all your brand and web design projects. We help you elevate your business growth by building brands that connect. If you’re ready to elevate your business, let’s partner with you to bring those ideas to life.