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10 Website Design Trends You Need to Know Now in 2024

Web design has evolved significantly since the launch of the world’s first website 30 years ago. As human intelligence continues to grow, website design trends are also changing.

Your website should be the central hub for all your marketing efforts. Therefore, it’s important to stay updated on the latest web design trends in order to ensure that your website is visually appealing and user-friendly.

You don’t want to lose potential conversions due to poor website aesthetics or failure to comply with essential web standards when visitors land on your site.

Best Website Design Trends To Know In 2024

Incorporating modern web design trends, from minimalism to augmented reality, will not only enhance the user experience but also ensure that your website remains current and captivating. Whether you’re a designer, developer, or business owner, staying up to date with these trends will provide you with a competitive advantage.

Here are ten website design trends you need to know now.

1. Minimalist Design

Remember this: Less is more. The minimalist design is all about simplicity and functionality. It’s like clean lines, lots of white space, and only a few colors to make things look really slick and professional. People love this kind of look on websites because it’s simple, easy to use, and not all cluttered up. Plus, with minimalism, designers can make sure you notice the important stuff and they can make things load super quick by cutting out all the extra stuff you don’t need.

An example of this trend is apple.com

2. Dark Mode

Remember this: Dark mode is not just a fad; it’s a super user-friendly feature. It helps save your visitors’ eyes with cool and classy dark-mode designs that give off a modern vibe. More and more websites are jumping on this trend to improve user experience, especially in dimly lit settings.

Dark mode has gotten really popular because it looks sleek and also saves energy. It’s a fresh alternative to the typical light-themed designs. Dark mode uses dark backgrounds and light text, which is easier on the eyes, especially in low-light conditions. Plus, it just looks super modern and appeals to users who dig that sleek, contemporary look.

One website that uses this trend is twitter.com

3. Micro-Animations

Micro-animations are a popular web design technique that adds extra flavor to the user experience. These small animations engage visitors, guide them through content, and make websites memorable. They include button animations, hover effects, and loading indicators, making website interactions feel more natural and engaging. Subtle animations draw attention to important elements and create visual interest in a design. When used strategically, they can make websites feel more responsive, intuitive, and enjoyable to use. This, in turn, helps to create a more immersive and engaging experience for users, reinforcing the brand’s personality and making the overall user experience feel polished and cohesive.

See it in action hifly.aero

4. Immersive and Engaging Visuals

Websites need to quickly grab visitors’ attention because people have short attention spans and lots of information to process. One way websites are doing this is by using eye-catching animations, videos, and interactive graphics to share their brand messages effectively.

These dynamic visuals not only get users’ attention but also make the overall website experience more engaging and memorable. Also, as screens get sharper and internet speeds get faster, it’s easier to include high-quality videos and graphics without slowing things down. Some websites are even using full-screen video backgrounds and 360-degree virtual reality experiences to create immersive worlds that match their brand.

Savic Motorcycles

5. Bold Typography

Bold typography is like the exclamation point of web design. It grabs attention, sets the tone, and leaves a lasting impression. In 2024, designers are embracing this trend more than ever, using oversized and experimental typefaces to create memorable user experiences. When you come across bold type on a website, it’s like someone shouting, “Hey, pay attention!”

Large, eye-catching fonts demand notice and provide a focal point for content. Whether it’s a headline, a call-to-action, or a brand statement, bold typography ensures your message won’t go unnoticed. Typography isn’t just about words; it’s part of your brand’s personality. The right typeface can evoke emotions, convey professionalism, or add playfulness. Bold typography reinforces your brand identity and leaves a memorable impression.

This website uses it beautifully charlielemaignan.com

6. Responsive and Mobile-First Design

Mobile-first mentality is not just a trend; it’s a must. With mobile devices being the primary way people access the internet, it’s crucial to focus on providing an optimal user experience on smaller screens. This goes beyond simply fitting content onto different devices – it’s about ensuring a seamless and enjoyable experience for all users. Neglecting this can lead to a disjointed website with elements in the wrong places and text that’s difficult to read. By adopting a mobile-first approach, you can ensure a consistent and delightful user experience across all devices.

7. Parallax scrolling

Don’t overlook the parallax scrolling technique when designing web pages in 2024. This method adds depth and dynamism by moving background images at a different speed than foreground content, creating a 3D illusion as users scroll. It gives websites a cinematic touch, making the experience more engaging.

Parallax scrolling visually tells stories as elements move at varying speeds, revealing different layers of content. When executed well, it brings flat pixels to life, adding movement and interaction for a more dynamic website.

8. Brutalism and Unconventional Layouts

Neo Brutalism in web design is like taking inspiration from the raw, geometric, and functional style of Brutalist buildings from the mid-20th century. It’s all about embracing unpolished aesthetics and rebelling against sleek minimalism and curated perfection.

This rebellious and captivating web design trend is making waves in 2024, just like the punk rock of the digital world, challenging the norm and making a lasting impression. Although it may seem harsh or unfinished at first, its core ideology prioritizes functionality over superficial looks by stripping away unnecessary elements.

This approach allows brutalist websites to focus on content and usability, creating a direct and uncompromising user experience. Neo Brutalism isn’t about playing by the rules – it’s about breaking them.

https://www.marianopascual.me

9. Inclusive and Accessible Design

By 2024, websites will be all about making sure everyone, including people with disabilities, can easily use them. It’s not just about following the rules, but about creating a digital experience where everyone feels included. Designers will pay a lot of attention to things like adding descriptions to images, putting captions on videos, and making sure the site works well with just a keyboard. They’ll also think about things like color contrast, font sizes, and layout to help people with different needs use the websites without any problems.

https://inclusive.microsoft.design

10. Augmented Reality (AR)

Augmented Reality (AR) isn’t just for mobile apps anymore; it’s now showing up in web design trends in 2024. This means that immersive and interactive experiences can happen right in web browsers. E-commerce websites can use AR so users can see products in their actual environment.

You can try on virtual clothes or see how furniture looks in your living room. AR also adds more engagement to storytelling. For example, imagine reading a blog post about ancient ruins and then being able to explore a 3D model of those ruins on the same page.

One website that uses this beautifully is ikea.com

Conclusion

Web design is not just about aesthetics—it’s about creating meaningful experiences. By embracing these trends, you can create websites that are visually stunning, intuitive, and inclusive, catering to the diverse needs of your audience.

Remember, design trends are not static; they are constantly evolving, reflecting the changing preferences and behaviors of users. Staying updated with these trends and experimenting with them can help you create engaging and effective websites that stand out online.

Written by Grace @ Explicit Consults Marketing

Grace is a Website Designer and Local SEO strategist based in Houston, Texas. Her goal is to help as many small businesses get their business out into the world as possible. She does that by designing powerful websites with SEO that make clients trust & hire them instantly

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