We live in a world where competition for our attention is increasing. Your website might be great, but If it doesn't generate traffic, you'll be losing business.
In this article, I will show you real ways to increase your website traffic. Now, not just in terms of raw numbers, but also in terms of engagement and conversion rates. As we know, those are what really matter in the long run.
1. Improve your website design.
A good design ensures that visitors can easily navigate your site and find what they need.
For example, all of the content on your pages should be visible without requiring excessive scrolling. And also, links should be clearly labeled so that your visitors know where they're going when they click them.
It's also a good idea to ensure that all of the text on your site is optimized for search engines. And one of the best practices to use is alt tags for images. Try to include keywords in headlines and body copy throughout the page (rather than just at the beginning). Similarly, use readable text instead of images whenever possible.
Your website must be responsive. That means it must look good on all devices. About 90% of websites are viewed from a mobile phone, which shows how important mobile responsiveness is. Finally, test your website thoroughly before launching it. This reduces the level of unexpected errors or glitches affecting users on different platforms.
2. Make your content shareable.
Make it easy for people to share your content.
- Make sure your content is easy to read.
- Include a call to action.
- Make your content unique.
- Make sure your content is relevant to your audience.
Infographics are an excellent way to communicate information in an understandable format. They are very powerful when used to illustrate facts and figures. You could highlight some of your product or service's best features, or even demonstrate how to do something. They may appear to be difficult to create (and they can be). But there are many free tools that make it simple for anyone with basic design skills to create one. We recommend using Piktochart, which provides templates and guides to quickly and easily create professional-quality infographics.
3. Write regular blog posts.
If you have a blog, you can boost your website traffic by writing regular posts. The more often you update your blog with new content, the more people will keep coming back for more. Writing a good blog post is takes time and effort. You must research topics of interest to your audience. And go ahead to write engaging and useful content that converts visitors into leads or customers.
If you do your blogging right, it is an extremely effective way to gain new eyes on your company. And that ultimately leads to increased traffic for your website.
3. Post on social media.
If you're trying to boost your website traffic and promote your business, social media is the way to go. You need to post relevant and valuable content on social media at least once a day.
Use hashtags in your posts.
Hashtags are a great way to engage with your target audience and attract more clicks. You can use hashtags for a variety of marketing purposes, advertising campaign, or simply researching trending hashtags for the purpose of increased website traffic.
To use hashtags effectively, you'll want to:
- Use hashtags in your social media posts. Each network has its own set of rules regarding what is and isn't allowed when it comes to posting with a hashtag. It's best to follow these rules closely so that you don't run into any trouble with the platform's moderators.
- Use hashtags on your blog posts and other types of content (such as graphics). But, make sure they're relevant and make sense within the context of what you're writing about.
- Hashtags help people find your website by allowing users who search for specific words or phrases find related material faster.
4. Do keyword research.
Keyword research is a crucial step to take in order to boost your website traffic. It enables you to find out how many people are searching for a particular subject, so that you can decide what posts to write about.
Google's Keyword Planner is one of the best tools for this purpose. It tells you how many people search for a specific keyword or phrase on Google each month, and even provides suggestions if none of the suggestions provided by the tool fit your needs.
5. Email marketing.
Email marketing is a great way to drive website traffic. Start by setting up an email marketing platform, like MailChimp or Constant Contact. Sign up, then set up an autoresponder series that arranges all of the emails you want people to receive after they sign up for your newsletter. Next, create a professional-looking template for each message in your autoresponder series so that all of them look consistent and professional.
Finally: don't be too aggressive with sending out emails; if people feel like they're being spammed by marketers trying desperately to sell them things (or worse), they'll stop reading what comes through their inboxes altogether—and then no one wins!
6. Mention other accounts' usernames in your posts and stories; they might mention you back!
It might seem obvious, but it’s important to note that mentioning other accounts' usernames in your posts and stories will help you gain followers. If someone sees a post from one of their favorite accounts that they want to follow, they’re much more likely to click on the username if it is mentioned at the top.
This can also lead to increased exposure for both accounts (as long as each mentions the other), as well as provide an opportunity for engagement, trust-building, etc...
7. Focus on long-tail keywords, too.
You also want to focus on long-tail keywords, which are more specific and less competitive. Long-tail keywords are easier to rank for, more likely to convert into sales, and more often searched for by your target audience. For example, instead of using a keyword like birthday cakes, you could use a custom-made, strawberry cheesecake. Describing it that way, will whittle out the competition and make your website rank better in the search results.
8. Search engine optimization (SEO).
Search engine optimization (SEO) is the process of improving your website's visibility in search engines. It can help you get more traffic to your website, but it is not a one-time thing; it requires ongoing effort.
There are many ways to do SEO and lots of different experts who offer services. If you have a budget, hiring an expert can help you take advantage of all the latest developments in the field.
If you follow these tips and make an effort to create good content for your readers, then you’ll definitely see an increase in traffic.
The best way to attract new visitors is by using a good web design, infographics and a blog. You should also post on social media sites such as Facebook and Twitter; if you want to use hashtags in your posts, make sure they are relevant.
Keyword research is another important factor in boosting your website traffic because it helps determine which keywords will bring more people to your site.
Email marketing is also an effective way of bringing new visitors who may then become customers or clients for your business.
Finally, SEO (search engine optimization) involves promoting yourself on search engines like Google so that when people search for what you offer, their results page lists your website first or higher up than those of competitors.